Tourism researchers and industry met during breakfast
This article is over 5 years old, and the information may therefore be outdated. Germans who go on holiday in Sweden are somewhat older than average, they are more educated and often returning visitors. The personal encounter is important to them, and they trust recommendations, especially from other Germans. These are some of the findings from the report presented by project manager Malin Zilling
https://www.ses.lu.se/en/article/tourism-researchers-and-industry-met-during-breakfast - 2026-04-25
